Vestager calls for more access to data for smaller platforms

Competition Commissioner Margrethe Vestager made a suggestion at the re:publica conference in Berlin: “Access to data has to be redesigned so that newcomers can compete with big tech giants”. In a background discussion, she also drew parallels with a recent complaint by Spotify and similar lawsuits.

When competing with big tech corporations, very few companies actually survive. Advantages are too great when corporations are hosts and competitors at the same time.

Amazon, for example, supports other companies with processing payment transactions and supply chains. At the same time, it obtains market data of other companies’ customers and knows what their interests are. This gives them an advantage that is difficult to catch up on.

That is why it is clear for Competition Commissioner Margrethe Vestager: the rules of the game need to be changed. She does not want to let tech giants get away with so much.

Her proposal: Access to data should be reformed. This could give smaller competitors the chance to be more relevant.

“Data allows you to be competitive. You can develop excellent and innovative technologies but if you do not have access to data at the same time, you will not be able to offer clients good service,” she explained. Otherwise, it would be almost impossible to keep up with market leaders like Google.